Adriana Lima is bringing her supermodel strength to a new passion project.

The Brazilian bombshell and businesswoman was recently named investor and global brand partner of luxury personal training gym Dogpound, a job that she says makes perfect sense for her ever-evolving career.

"My experience with Dogpound goes back to when they first opened in New York City in 2015," Lima, 41, tells PEOPLE. "My first time there was actually for a photo shoot for athleisure. That's when I had the chance to meet Kirk [Myers, the founder of Dogpound], and right away you see how inspirational he is and the love he has for helping people achieve their goals."

Lima shares that Myers invited her back for a workout after the photo shoot, and she was hooked right away.

"I loved the type of workout, because to me when you go to the gym it is important that someone builds individual workouts for you and your goals and the things you like to do," she says. "He was incredible at designing on-the-spot workouts that he felt could comfortably challenge me and my body."