12/05/22
Winning Big in Qatar
A few months ahead of the 2022 World Cup, I had a chance to visit the host country of Qatar. The World Cup wasn’t the focus of my trip, but signs of the event were everywhere. The whole country was in full preparation mode. I was told that when Qatar bid for the event back in 2010, they were simply hoping to make their case as a contender for future World Cups. When they won the bid, they had to achieve in 12 years what they had planned would take 30. They didn’t have the stadiums and infrastructure and were basically starting from scratch. Safe to say, they accomplished a lot since that time – with lots of help.
